USIA Film Festival Movie – It Starts With US

Film Festival

It Starts with Us

About the film

Exploring the vital role of water, our film challenges the misconception of abundance by revealing that a mere 1% is accessible for human use. It highlights the criticality of this scarce resource, urging reflection on its value and the urgency for responsible conservation in our lives.

About the artist

Salman Ali

My submission, titled ‘It Starts with Us,’ is a profound expression of the theme of ‘CARE’ as it addresses the pressing concern of water conservation. This video conveys that water is a precious and finite resource, with each drop holding immense value. It instills a sense of responsibility, urging individuals to take action in their daily lives, from reducing water wastage.